With Latin American countries topping the ‘happiness’ global ranking report (2013), FunPuntos news that they have been acquired provides another step forward in their mission to see that the region’s customer retail experience will be the same.
Just 59 days after FunPuntos (Fun Points) announced its launch, today we bring news from an official company representative that FunPuntos has been acquired by Acid Labs for an undisclosed sum.
FunPuntos is a smartphone enabled customer loyalty app with backend merchant management system, that was created by Oxford University alumni Daliso Zuze and Nabil Meralli.
AT Kearny Global Retail Development Index (2012) ranked 7 LatAm countries in its Top 30 with Brazil and Chile being ranked first and second in the region. And the prevalence of smartphones has added a new way for retailers to engage. 4 of the top 10 fastest growing smartphone markets in the world are in Latin America – Chile, Brazil, Argentina and Mexico.
Fierce retail competition means that not only must brands differentiate themselves but customer retention is equally if not more important than new customer acquisition for retailers who want to survive in the long-term. Retailers need to find more ways to keep their customers engaged and furthermore connect this with the dynamic social landscape.
-Nabil Meralli, FunPuntos Co-Founder
FunPuntos loyalty program
The FunPuntos program enables and encourages retailers to customize incentive programs, making the rewards fun and a unique reflection of their brand. . . (read more)
Article by: Shonika Proctor
Published at: Andesbeat.com