“Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.” –Seth Godin
Venture capital is certainly a changing landscape, especially as of late. With the chattering classes abuzz about the current state of VC, the tech industry seems to be taking the recent visibility of local investors personally. Traditionally a quiet industry, firms are now actively touting themselves and it is making some people uncomfortable.
Brooklyn Bridge Ventures’ Charlie O’Donnell explains,”A lot of the VCs are feeling the need to explain to the market what you get by going with us versus the other guy.”
Not all VCs appreciate marketing but a few are currently to breaking into the forefront by establishing their differentiating factors aggressively. So which firms are in the lead? Well lets take a look at the big player’s efforts, and what they means from a marketing perspective. . . (read more)
Article by: Leslie Hitchcock
Published by: TechCrunch